Link Building in 2017 [What You Should Know]

Although link building has always been an important part of search engine algorithms, its importance has risen and declined over the years as different versions of Google’s algorithm were enforced. But a simple truth still remains—link building plays an integral part in ranking and prominent link placement can help your site rise in the SERPs, it can also help you promote your brand.

Not all links are valued equally, of course. An abundance of low-value, spam or non-pertinent links will quickly devalue your page in Google search.

To get the best possible result, webmasters should keep in check the objective value of eveyour outreachry backlink created.

Link Building in 2017

Let’s take a look at some of the factors that will have a strong influence on link building in 2017 (and beyond).

Content Is (Still) King

Before you go looking for backlinks for your site, you need to give people a reason to link to you. Content is a good place to start. Creating or getting high-quality articles and blog posts that offer true value on the topic will get you noticed.

If you start getting organic backlinks from another site, it’s a proof of the genuine value of your content.

Google’s algorithm has become so advanced that it can actually detect the quality of your content. It’s no longer enough just to produce long, winding posts and hope it will stick due to the number of words you write.

The content on your site needs to be of the highest quality in order to get picked up by search engines and ranked high.

We’ve been hearing many stories about how longer pieces and more elaborate content gets the upper hand in rankings and that will only get more and more significant over time, but emphasis truly needs to be on the quality.

Filler content and keyword stuffing will sink your rankings fast.

Guest Post

Good old guest posting will probably never go out of fashion.

One of the most useful tactics you can use to generate backlinks and get traffic is guest posting on websites that is related to your niche.

This is how to work with partner websites from the same niche.

When you post on an authority website, your guest post can be featured on some of the most popular blogs on the internet.

This means that more people will come across your work and bio, and you will gain more traffic on your website.

These websites promote the content on their social networks, which means that your guest post automatically gains more social engagement.

When you are featured on popular blogs, this increases your credibility.

This means that once your link outreach has become significant, you will be able to approach more blogs with confidence.

The Skyscraper Technique

The Skyscraper Technique, coined by Brian Dean, is a modern content-driven technique for link building. It is based on finding a piece of content in your niche that is already popular and well-received (a “proven linkable asset”) and looking for creative and unique ways to create better content with a similar message.

Once you have created the new content, you need to reach the right people that have already linked to similar content in order to put it out there.

There are three reasons why this technique works so well. The first reason is the fact that there is already a proven demand for the given content on the market.

Once you figure out why the content worked so well, you can improve on it and gain more success.

The second reason is that there is already a prime audience for the subject. If you create something better than the original, you have the chance to further entice the existing audience.

The third reason is that the existing content has already been well indexed on Google and has a high ranking. By creating better content, you can top the old one, outrank it and gain more traffic, especially with the quality back links you can get by reaching out.

Broken Link Building

One of the techniques that often yield great results is broken link building. Broken links happen when a page links to resources that are no longer available.

This is, of course, something every webmaster is looking for a way to fix since they are bound to generate a negative user experience.

Broken link building (also known as dead link building) comprises of finding a website that fits your niche that has one or more broken links, contacting the site’s webmaster in order to point out the links that aren’t working, and then asking them to link to your website in return.

It is essential that the content of the suggested replacement link is as close as possible to the original missing content. Finding a broken link and suggesting to replace it with your sales page is not the way to go.

If you do your job properly, this technique is a good solution for you to get quick links. It will bring you results much faster than, for example, a website owner trying out and reviewing your product.

Essentially, you are helping the website owner out before they help you out.

Keep It Relevant

Linking to sites relevant to your niche—and getting backlinks from them in return—is essential in creating the best response from Google, or any search engine’s algorithm.

Other search engines have similar algorithms so this applies to them as well. If you score high on Google’s search, you should also score high on Bing, Yahoo or Ask.

Backlinks from reliable sites in your niche show that your content is trustworthy and relevant on the given topic and in the eyes of Google, trust is an extremely strong factor.

If you gain enough backlinks from reputable sites in your niche, Google will start considering you as an authority on the subject.

Getting links from strong sites that have no relevance for your business might help you initially, but will only create problems down the road.

Links from seemingly less powerful, but more related sites will do you more good in the long run. Of course, any kind of spammy links should be avoided at all cost.

Track Your Backlinks

Tracking records

Like any other aspect of your business, backlinks need to be tracked to see how much effect they have and to optimize them accordingly.

You want to know the number of people that click on your links and how many people visit your site coming from a guest post on another site, for example, to be able to calculate your ROI.

Tracking and research can tell you how big of an effect your link building is having.

Keeping track of your backlinks on a regular basis also allows you to detect if a link goes bad or leads to a spam site so that it becomes easier for you to remove those bad backlinks. Monitoring your links and backlinks is an essential part of your link building strategy.

Stay the course

Building up a bank of valuable backlinks takes time. Once you have developed a strategy for generating content, it might take quite some time to really develop positive indications that your strategy is working.

SEO is a marathon game and you should definitely approach it from a long-term perspective requires lots of resources and supporting SEO tools. Building links take a lot of time and effort and building credibility takes even more.

Since content is time-consuming, many companies fail to allocate the time necessary to build a solid foundation of trust. Changing strategies in mid-campaign is not the answer.

Giving your content time to build and gain trust and respect is the best course for a successful long-term link building strategy.

Summing it all up

Sometimes even the best plans don’t work out precisely as intended. A source that was thought to be reliable might end up being garbage, backlinks that look legitimate can be cloaked to lead to spam sites and other problems exist.

These problems can be surmounted but the success of your link building strategy will largely depend on how much time you put into it.

Google is increasingly shifting its focus on the quality of the content and many webmasters are following along. Quantity is becoming more important, too.

A while ago, a ‘standard’ length of a guest post used to be 500-600 words, but now it’s closer to 800 or 1000 or even more.

All this leads us to a conclusion that Google is putting a greater focus on bigger, more resourceful posts which are able to generate organic backlinks due to the quality of information they provide.

It’s no longer enough to put together a couple of thoughts on the topic and call it done. You need to provide as much data as possible if you want the content to truly resonate with the readers and in the end, the search engines.

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Sam Cyrus is CEO and co-founder of Agseosydney, an innovative online marketing agency based in Sydney which is focused on Digital Marketing. Sam is also a creative writer and his interests are entrepreneurship, business, online marketing, SEO and social media. He currently advises companies about Web Design in Sydney.

  • Hi Sam,
    I don’t envy you trying to learn ways to boost SEO based on link-building to share with others. Consistency and trust are complicated. I can read 3 recently published articles or emails on increasing SEO that have different link-building recommendations.
    For example, you mention sites can be penalized for having excess low value links. This makes sense. Yet, another blog will suggest getting as many backlinks as possible. I’m curious to know what low value links are penalized. Is this only for irrelevant, spammy links? How about low value links from blog comments? What about from links in large roundup style posts?
    Many sites no longer provide do follow links, even for guest post authors or when linking to other articles.
    Can you provide examples that lead to earning high quality, pertinent, do follow links?
    Appreciate any replies to my never-ending SEO questions, Sam.:)
    ~Keri

    • So true.

    • Sam Cyrus

      Hi Keri,

      That’s actually a good question. For quality, you need to check websites before acquiring any backlinks from the site even if you want to submit to a directory website.

      – Use Majestic Extension to check Trust Score, Number of referring domains
      – Use MOZ Extension to check DA & MOZ OSE to check Spam score
      – Check how well the website is ranking for the brand name
      – Look at the anchor text profile ( to be related, Not foreign language anchor text)

      Regarding the acquisition techniques, there are more than 40 methods to secure backlinks. It depends if you want to do it for your own website or for your clients and again depends on niche and competition.

      Sam

      • Thanks Sam.
        Wow, you’ve exceeded my reply expectations.
        I’ll also keep these in mind for possible video backlinks.

  • Hi Sam Thanks for sharing your knowledge with us. Great Post

  • Webphantoms

    Hi Sam,

    • Sam Cyrus

      Hi,

      I should say it all depends on competition. Quantity is sometimes as important as quality and the strategy needs. When your client’s competitors creating 500 backlinks a month, a mix of quality contextual backlinks, comments, local citations, etc, then you can’t dominate your competitor using only 10 HQ backlinks. So Quality and Quantity both counts.

      Sam

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  • Biplab Ganguly

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  • It is more effective information, by following these tips to generate more backlinks for the website.

  • Arty

    Great article – been reading up a lot of broken link building and considering giving it a crack. Will let you know how I go!

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  • Mike Lares

    With this work for a site like http://hitinthai.com/ which is in Thai? I have a difficult time broken link building. Please do give suggestions.

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    please give me easy way for link bulding https://www.youtube.com/watch?v=m2OvCvEsVac

  • Nice and interesting article – been reading up a lot of broken link building and considering giving it a try. i’d let you know whats up

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  • I 100% agree with you. As they say CONTENT is the KING, any business trying to increase their visibility need to have a well optimized website with lots of quality content (avoid keyword stuffing) and social media incorporated into the site. You can visit http://www.ootbtutoring.com/ for more information.
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  • I want you to say Thank you so much, Because i have increased 900% organic traffic in just one month on my techworldclass.com … There is reason behind of that and that is none other than your tips and tricks only which you post on your blog…I like Blog Submission Sites method for quality backlinks.

  • This is a great strategy. There would be ups and downs but once you have the links it is worth it http://www.creativ.com.au

  • This article was extremely timely for me. I’ve been struggling to find the time to up my link building game. I’ve been doing a lot of analyzing of my competitors back links and trying to piggyback. It’s actually how I found this site and got to reading this post. I’ll be following you on your other platforms too. http://www.mnpropertygroup.com

  • Great article , allot of many useful information and help me allot, anyone anyone available to give me some feedback regarding my current page? https://www.Webace.eu

  • Terrin Senior

    Link building is a game of numbers
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  • Keep on keepin’ on.

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