Video has taken over the web and made its way into the content marketing mix. No surprise, considering it’s one of the most effective content

A marketing plan can make or break business traction. Most entrepreneurs seem to understand this fact. In fact, according to Gartner CMO’s recent Spend Survey,

Starting a business is a tough call. Many people would read a startup guide just to learn how to start a business. And yet, only

Need to learn how to find Instagram influencers for your marketing campaign? Read further for a complete step-by-step guide of all the ways you can

Finding great blog post ideas isn’t easy. But once you do find content ideas worth writing about, there's nothing more frustrating for a content marketer

Influencer marketing campaigns are fast becoming an accepted business practice. It’s typically a simple, straightforward transaction that, if done right, should get you fast results.

When you’re just starting out with no contacts or support group to back you up, cold email outreach is one of the most reliable ways

Read Part I of the Case Study In the last Instagram case study we analyzed the characteristics of a few metrics that can be used to gauge

Struggling with how to find SEO clients? This shouldn’t be the case since there are plenty of them out there. Plenty of businesses, as well

A marketer’s expectations can sometimes clash with a subscriber’s perception of a marketing email. That is, while a marketer is focused on getting better conversion

How many business emails do you get and send per day, and how many of them still follow conventional email etiquette rules? Statistics say it