TikTok Influencer Earnings Calculator
Over the last two years, TikTok has exploded in growth, becoming one of the most popular social media apps for the Generation Z population.
In 2019, it was reported that TikTok had nearly 500 million active users worldwide, and that number is only growing. Currently, TikTok is the 9th largest social media network, pulling in more users than LinkedIn, Twitter, Pinterest, and Snapchat.
According to Business Insider, TikTok is now worth $75 billion and is the most valuable privately-owned company in the world. The opportunity for users to monetize the application is enormous.
Similarly to Instagram, TikTok users have begun making money as influencers, working with brands to spread the messages about services and products. Some have reportedly made hundreds of thousands.
What determines potential earnings
Let’s take a look at how users make money on the platform, and what determines the potential earnings of a TikTok influencer.
1. Cashing in on a Key Demographic
Last year, a study by GlobalWebIndex found that 41% of TikTok users were between the ages of 16 and 24. This generation, also known as the upper range of Generation Z is a highly profitable audience, which tends to offer high engagement on content across social media.
The thing that differentiates Generation Z consumers from other ones such as Millennials and Baby Boomers is that Generation Z grew up in an age when mobile phones and social media began to dominate all forms of communication. Millennials can recall a time when phones did not dominate our days, and connecting to another person was less immediate. Since Generation Z is the dominant user base for this application, they are more likely to develop loyalty to the brand and return to it frequently.
Additionally, Generation Z is more likely to spend money online, whereas older individuals are more hesitant to do so.
TikTok is different than a lot of applications because it offers the ability for users to gift users who make content.
As users live stream, the audience can gift you coins if they like your content.
Users buy coins and gift them as a way to say thank you, or express that they appreciate a person’s video. Coins can be bought in denominations of 100, 500, 2000, 5000, and 10000.
When a creator has amassed enough coins, they can cash out, and receive a hefty payday.
Similar to Instagram, the number of followers you have directly determines your potential earnings. Instagram and TikTok both operate with a metric of engagement, the former uses likes and follows, while the latter uses hearts and fans.
However, TikTok is different in that viewers themselves can have an impact on potential earnings as they gift you more or fewer tokens.
In 2019, it was reported that TikTok made nearly $75 Million from in-app purchases. Users with large audiences took home a lot of this money, as in-app purchases are meant to incentivize users to keep on making content.
2. High User Engagement
TikTok is unique in that it operates solely through video posted content, which can be no longer than 15 seconds. This coupled with the fact that the interface is a highly navigable vertical timeline ensures that users stay engaged.
If a user posts the type of content that viewers are more likely to heart and send to others, their potential earnings increase.
However, there are other factors regarding engagement that determine the potential earnings of a TikTok user. If a video has amassed a lot of hearts, and the user has a lot of fans, then the video is more likely to be suggested to other users, who in turn will watch it, and potentially gift the original poster. If a user has more engagement, then brands looking to partner with someone will be more likely to look to them.
The brand must still keep in mind that the more engagement a user has, the more likely fans are to remember and interact with that brand. For this reason, high user engagement across fans, hearts, and views influences engagement and potential earnings.
3. The Opportunity to go Viral
TikTok is different from most forms of social media in that the content on the platform is made with the intent of going viral. A small portion of users are casual posters, who will make a video to share it with friends, while the majority of users have the goal of getting their video to go viral, claiming their 15 seconds of fame.
A unique feature of TikTok is that there are often challenges that pop up, inspiring users across the world to offer their rendition. Examples include the Haribo Challenge, The Raindrop Challenge, and the Fake Travel Challenge. These were all ideas that originated from one user and managed to spread across the platform, attracting hundreds of thousands of likes and comments. Though these are humorous, they are a great opportunity for brands to advertise through sponsored hashtags.
Sponsored Hashtags allow brands to offer users the opportunity to interact within the app, and even shop.
Examples of this included a Uniqlo sponsored hashtag where influencers would show of an outfit, prompting viewers to shop for a similar product. The retail company Kroger was one of the first brands to do so, using the hashtag #TransformUrDorm, seeking to get users to show how they used Kroger to purchase the essentials while preparing to get back to school. This hashtag garnered hundreds of millions of views. For an influencer on TikTok, their potential earnings from a sponsorship like this depend directly on how much engagement they receive on their page, how many fans they have, how many viewers they tend to attract per video, and several other factors.
The more likely a user is to make content that will go viral, the more likely a brand is to work with them, increasing their potential earnings.
Use our TikTok Earnings Calculator!
At NinjaOutreach, our team has developed an earnings calculator, so that you can have a clearer understanding of the influencers you'll be working with.
The ultimate goal for a brand is to reach audiences that will engage with your promotions and marketing, so why not go into any agreement knowing what to expect?
Our earnings calculator will help you figure out how much each post is worth, in order to ensure you get a fair deal.
Don't forget to check out our calculators for Instagram and YouTube: