Instagram Influencer Earnings Calculator

Founded in 2009, Instagram is one of the most important social media networks of our generation.

With more than 1 Billion users, the app gives you the ability to share your content with any of its users, nearly one-seventh of the world's total population.

What's more exciting, however, are the financial opportunities that come with Instagram. Currently, the application is worth $102 billion. That is more than the GDP of some small countries!

The main reason behind Instagram's massive value is the opportunity for commerce that it holds.

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Today, companies and entrepreneurs all over the world use Instagram as a way to sell their products and their ideas. Today, Instagram is a main driver behind everything from fashion brands to full-length music projects.

One class of users that have cashed in on this opportunity are Influencers. Influencers are users with a large following. Some have 1000 followers; others have as many as 5 million followers. Every day, these users get paid to share posts and stories with their massive backlog of followers. Most influencers are paid for their posts. However, it's important to know that not all Instagrammers are created equally; their earnings per post diverge massively.

Last year, it was reported that Kylie Jenner made an astonishing $1.2 Million per post. On the other hand, some influencers had earnings of less than $500 per post.

One of the challenges with marketing on Instagram is that it's difficult to be sure what a fair earning for a post is.

In order to create more transparency in the market, we've developed an Instagram earnings calculator. To better understand the logic behind the Instagram earnings calculator, let's first discuss which factors influence potential earnings for a post.

What determines how much a post is worth

There are three main factors that determine how much an Instagram post is worth. The first is the audience size, the second is the type of content being shared, and the length of the campaign.

1. Audience Size

Instagram influencers can be broken up into 5 tiers based on the size of their following. Those tiers are: Nano, Micro, Mid Tier, Macro, Mega. Nano influencers tend to have between 1000 and 5000 followers, Micro-influencers have between 5000-20000, Mid Tiers are between 20K and 100K, Macros are between 100K and 1M, and mega influencers have more than 1 million followers.

This first principle is rather simple; the more Instagram followers you have, the more your potential earnings are per post. Consider that a fashion brand approaches Megan Fox and Khloe Kardashian to partner for a new fashion product. Megan Fox has 7M followers, while Khloe Kardashian has 100M; nearly 22x more followers than the aforementioned. In this case, Khloe Kardashian can charge more for an Instagram post, as she has access to a larger audience.

One more important factor to consider is that many followers don't always translate into engagement. Two influencers might be evenly matched in terms of their follower count, but the influencer with higher engagement has greater earning potential per post, as engagement leads to conversions.

2. Type of Content

In the ecosystem of Instagram, not all content is made equally.

Some content attracts higher levels of engagement, meaning users are more likely to interact with it. There are several types of content that can be shared, including photographs, videos, and stories.

Of these, videos have the potential for the most engagement, as users are likely to watch it for longer, and walk away with an impression of the brand or the nature of the content. Photographs are the majority of Instagram's content, while stories allow you to share either videos or photographs. However, stories are not permanent, while posts must manually be deleted.

If a brand were seeking to have a user share their content, the post with the highest earnings potential of these would be a video, since it would attract the most attention.

3. Campaign Length

The third factor that influences the potential earnings of an Instagram post is the length of the given campaign. When influencers post, they tend to delete the post any time between a week and a month after. Influencers prefer not to have the majority of their feed made up of sponsored posts with brands, as it comes off as disingenuous.

Some posts paid for by companies stay up for a day, while others stay up for a week. If a post is up for longer, it has a higher likeliness of being seen by users. However, if it is deleted shortly thereafter, it does not have the probability of being seen by as many users, limiting its effectiveness.

The Final Price

Taking into consideration all of these factors (Audience Size, Post Type, Campaign Length), one can come up with a relatively reliable estimate for an Instagram post's earning potential. However, some of these factors carry more weight (or less), depending on the campaign. Other factors also must be considered, including the demographic makeup of the audience, sensitivity of the post, etc.

Use our Instagram Earnings Calculator!

At NinjaOutreach, our team has developed an earnings calculator, so that you can have a clearer understanding of the influencers you'll be working with.

The ultimate goal for a brand is to reach audiences that will engage with your promotions and marketing, so why not go into any agreement knowing what to expect?

Our earnings calculator will help you figure out how much each post is worth, in order to ensure you get a fair deal.

Don't forget to check out our calculators for TikTok and YouTube: