Update: There are now 61 specialized topics in this guide. Latest addition added on 8/15/2018
There are thousands of SEO guides out there, and many of them can be quite repetitive.
Instead, we searched for "Not So Usual" SEO guides that are on particular topics like Joomla, Etsy, or intended specifically for Lawyer, the knowledge to excel online, Doctors, etc, and compiled them into a sweet resource for anyone looking to broaden their SEO skills with more nuanced SEO topics.
Top 5 Specialized SEO Guides
This SEO guide is great for beginners. If you want to start with SEO from the very basics and want to learn techniques that will boost your organic positions, you will love it.
It's easy to read with real use cases and it covers the most important SEO topics.
Once you are done with the learning, you can test your skills in an SEO test with 20 questions to earn a certificate. For more inspiration, there are more than 50 bonus SEO resources to improve your SEO skills.
This guide details how you can easily start SEO for your small business.
From goal planning to quality content creation, it gives you a better view of what you need to do to start building traction.
A huge percentage of small businesses don't actively invest in SEO so you have an advantage over your competitors if you're starting on the right track.
Your business at the top of search results will raise brand awareness and if you'd like to know how it's done, make sure to consider reading through this guide.
Your One-Stop Reference Guide for Non-SEOs
If you want to be found on the web, yesterday’s SEO strategies are simply not good enough today.
Problem is today's SEO strategies might be exactly what will boot you out of Google search engine rankings tomorrow.
So how do we, everyday bloggers and online business owners, get a shot at any search engine traffic at all?
Is there hope for us, non-SEOs?
I think there is! If you've mastered the free resources from the previous article then you're ready to move onto more advanced topics discussed in Anna's 2014 SEO guide.
Don't let the 2014 fool you - this is still super relevant stuff and covers some deeper topics like schema markup that will help you eek out those extra rankings!
The Beginner's Guide to Technical SEO
Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.
While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.
Now, you can't help a top 5 list without something from Neil Patel, it's just not allowed.
What I love about this guide is the emphasis on technical SEO, complete with recommendations for URL structure, Rich Snippets, and more technical aspects of SEO that you rarely see in beginner's guides.
55 other SEO Guides on Specialty Topics
A Complete Introduction to SEO: Search Engine Optimization Guide 2018
This is the perfect starting point if you don't know much about SEO.
You're looking at a 5-video series and a 9000+ word guide to help you get started with the general idea of what SEO is and down to the specifics in the most detailed way possible.
If you want to rank your website faster, check this guide and you'll certainly find everything in it useful for your cause.
SEO Basics: A Guide to Google Algorithm Changes
Google is a large company and one with considerable influence on the internet.
Much of what is searched for online is sourced via Google’s search engine, but the technology company is more diverse than simply answering internet users’ questions.
This guide covers some of the more recent Google algorithm changes, which hugely overhauled the way search is done and will continue to be done going forward.
Understanding what happened in the past is key to understanding directionally where the search will go in the future - are you keeping up with the trends?
2015 Guide to Free SEO Training Courses Online
Here is a suggested syllabus for developing an organic search specialist, comprised of free, readily available seo tools found on the Web.
I love the topics that are covered here - it's all the biggies like UI/UX, keyword research, On Page SEO, and tons more, with a selection of resources/videos for each one.
If you're looking for a crash course in SEO go here.
The Blogger’s Guide to Meta Tags
Many experts consider off-site optimization to be more important, however, many believe that ignoring on-site search engine ranking factors can prove costly.
Solid internal linking and keyword-rich titles can have a very significant impact.
Although Meta tags are no longer the trend when doing on-site optimization, it still plays a rather important role in your site's search engine rankings.
152 Resources You Don’t Want to Miss!
152 Case Studies and Tutorials on generating traffic from 100 SEO and Marketing experts. A huge compilation of selected articles.
The Complete Guide to Ecommerce SEO
This actionable SEO ebook includes great tips, honest advice and some rad 80s references that will help improve your search rankings.
Pinterest SEO: A Guide for Businesses
70% of people on Pinterest use it to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same. Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to get noticed.
How Content Marketing Boosts SEO: A Guide for Modern Marketers
Aaron Agius writes how content marketing and SEO go hand-in-hand. Learn some of his favorite tools and tactics in this post.
A Beginner's Guide to Mobile SEO
SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips.
SEO - A Guide to Consolidating your Content
A topic sure to make any SEO neophyte’s head spin, approaching and handling pagination can seem a daunting prospect at first.
Pagination is a wily shapeshifter, rearing its ugly head in contexts ranging from e-commerce, to newspapers, to forums.
Bottom line is, if you’re in the business of on-page optimization, it’s not a question of if you’ll have to deal with pagination problems – it’s a question of when.
An SEO Beginners Guide to Permalinks and Slugs
Check out our guide to permalinks and slugs to learn how you can make your post and page URLs more appealing to people and search engines.
Local SEO: Ultimate Guide to Ranking Local Business Websites
Everything you ever wanted to know about local SEO in the one place. Covering reviews, citations, website design to link building.
Beginners Guide To WordPress SEO: Intro, Preparation
WordPress SEO Guide.
This guide will show you how to optimize your WordPress site for search engines, even if you know nothing about SEO.
Ultimate Guide to White Hat SEO and Scrapebox
Did you ever wonder that you can use ScrapeBox for White Hat SEO purposes?
Here it is! Ultimate guide to White Hat SEO and ScrapeBox!
A Beginner's Guide to Local SEO
Local SEO is increasingly important for businesses. Here's how to get started.
The Beginners Guide to Blackhat SEO
Want to know more about blackhat SEO? This is the most comprehensive guide to black hat SEO around. Peak behind the scenes at the tactics and strategies.
SEO for Ruby on Rails (Complete Guide)
Guide or lists ruby gems, code snippets and ways to optimize your RoR site for Search Engine and Online Marketing
Basic SEO Guide for Photographers
Photographers’ websites are largely photo based, which is terrible for most search engine rankings, as Googlebots and other crawling services read your website for words, not for images. Because of this, it’s important that we make use of every tool available to help search engines identify out websites appropriately.
If you have launched your Joomla website with basic installation, thousand of your customers might have to stare on the Search engine result page for a long while to find your website in first place.
Fairly speaking Joomla! is not quite SEO friendly right out the box as WordPress.
The Easy Guide to SEO Basics for Editors
This one-page guide has all the basic SEO tips for editors. Share our easy guide with your editorial team to begin optimizing your site's content!
The Beginners Guide to Ranking Videos on Youtube
Learn the basics of how to rank videos on YouTube. SEO tips and advice for beginners to get more views and interaction out of your videos.
The Beginner's Guide to WordPress SEO by Yoast: Social Settings
Let's dive deeper into this great plugin, but before doing that let me mention something here, I will try to keep things simple for beginner level users and for the advanced users I will just put in some pointers to follow.
Beginners Guide to Writing SEO-friendly Blog Posts
SEO doesn’t have to be a headache. This post has five simple steps to write SEO-friendly blog posts with a handy checklist.
The SEO Experts Guide to Web Performance Using WebPageTest
In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest.
A Really Simple Guide to SEO Meta Tags
Meta tags is really a technical term for providing structured data about a web page and can be used in a number of ways.
The best known use is in relation to search engines and has long been associated with search engine optimisation (SEO) in efforts to manipulate the search engines to get a better position.
Beginners guide to off-site SEO
Confused about off-site SEO and link building? Read our beginners guide to off-site SEO which explains the different off-site techniques.
Magento Store Configurations for SEO: Beginners Guide
A brief memo that explains how to favorably adjust SEO options on a Magento store.
10 Food Blog SEO tips from Moz’s Beginner’s Guide to SEO
Ten tips to improve for your food blog's SEO, as learned from Moz's Beginner's Guide to SEO.
The beginner's guide to SEO copywriting
A lot of metrics and factors go into an SEO campaign but, increasingly, savvy marketers are realizing the importance of strong content.
Bloggers Guide to SEO #1 - What is SEO and Why Do I Need It?
Bloggers guide to SEO - What is SEO and Why you need it!
A Basic Guide to SEO for Lawyers
Improve your website today, start rankings, and start seeing more leads come in.
The Beginner's SEO Guide For Entrepreneurs
There are hundreds of entrepreneurs launching a start-up in the USA every day.
All of these people have adequate knowledge about the business they are getting into.
They are aware about the basic fundamentals to achieve business success in their domain.
However, there is one thing they lack expertise in – the knowledge to excel online.
White Label SEO: A Beginners Guide
As any business owner will attest, the need for robust SEO is critical.
Many people are not as au fait with SEO in the early days of their venture.
This means that they often outsource this function so that they can get results within Google in a more robust way.
Some businesses, bloggers or individuals are keen to have SEO techniques within their midst. But, they are uncertain as to how this works.
A Beginners Guide to SEO Keyword Research
This beginner’s guide to keyword research is designed to help you find the best possible target keywords for your site and understand how to use them.
A Beginners Guide to Video Hosting
A beginner's guide to video hosting outlines where to host your online video and how to do it.
SEO Guide for Small Businesses: Build it and Make them Come
“Build it and they will come” is a rule of thumb that may sound great, but that doesn't necessarily work, especially for small businesses. Read here why.
How to perform a website review that goes beyond SEO
A good website review will not only tell you how to improve your SEO but it will also give you answers to the most critical questions you probably have.
Ultimate SEO Audit for Your Local Business
For all the business owners out there, local SEO may be unknown to you but every business that competes in a local market is likely to conduct local SEO audit and analysis.
Website Promotion Services – Beginners’ Guide to Sparkling Clean SEO
What is Google’s idea behind these algorithms? The idea is to encourage very-user-friendly-sites, sites that make people want to come back to and talk about. So when I hear about a new Google algorithm, I’m actually excited to read about it and to see what Google is up to now.
A Beginners Guide to Search Engine Optimization (SEO) the Google way
Ever wanted a beginners guide to Search Engine Optimization (SEO) focused? You'll find a place to start in this short guide we put together.
Mobile SEO in 2015 - Everything You Need to Know
With the release of Google's mobile-friendly update, your website has to be optimized for mobile SEO in 2015. Digital Current explains what you need to do.
The Basic Guide to SEO: 5 Latest Trends and Tips for 2015
While Google continues to update its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.
Constantly improving search engine software means many SEO experts are heading towards a more holistic approach more in line with content marketing strategy and traditional marketing techniques.