32 Blogger Outreach & Influencer Marketing Case Studies
We've done it again! We have searched the web for the best case studies on Influencer marketing and Blogger Outreach and we've come up with this list right here!
Although this one is a bit of a shorter list compared to the last one we've made (138 EPIC Marketing Case Studies), this is by no means, any less packed with tons of valuable resources and information about the subject.
We don't have any table of contents for this one though but we have put some short descriptions about each case study which will make your reading a better experience.
So to start this month's list, here's our top 5!
Top 5 Of Our Favorite Blogger Outreach Case Studies:
Measuring The Impact of One Perfect Tweet: Arby’s Case Study - There are certain cases when a small social media effort generates disproportionately large returns. A perfect storm of amplification can take a single Tweet, Pin, or Post to extreme heights when you match the right content with the right audience at the right time.
Social Media Marketing: GNCs strategy for courting online influencers and adding 383,000 Facebook fans - Your products likely serve an array of micro-niches in the market. Since the Web gives every obscure interest group a place to meet, you can find these groups online, engage the most influential members, and get them interested in your products. GNC is taking that approach.
Influencer Marketing is Only Influential if There's a Human Connection - Influencer marketing has become a hot topic for brands, but it's easy to do it wrong and get on people's bad sides. Here's a piece of advice from Skyword.
Influencer marketing has become a hot topic for brands, but it's easy to do it wrong and get on people's bad sides.Click to Tweet
ANA Social Media Influencer Outreach Brand Ambassador Case Study - All Nippon Airways (ANA) recently utilized Brand Ambassadors to create social media buzz for the launch of their new "Inspiration of Japan" service in Los Angeles.
27 Other Awesome Influencer Marketing Case Studies:
What Happens When Guy Kawasaki Tweets Your Post to His Followers? - How influencer marketing can create a huge impact on marketing efforts on social media.
"Guy Kawasaki tweeted our post within a few hours of its publishing! His Twitter followers re-tweeted the post and several of them checked the blog post out and spread the word. This triggered a chain of people of sharing and liking the resource. "
A Masterclass in Influencer Marketing [case study] - The Conversation - There have been books written on influencer marketing. Long and complex books. Books that talk about context, strategy, the buying cycle, monitoring, evaluation, ROI and much, much more.
How a celebrity influencer gave #CadburyCraveyard a new lease of life - For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Campaign Case Study: Marmot Inc for Oliving by Hans - Marmot Inc. is a Sydney-based full service marketing and blogger outreach agency that was founded in 2012 by Simon Marmot, who has over 20 years experience working for Saatchi & Saatchi, Cudo and Mamamia.
“We wanted the Oliving by Hans product story to unfold naturally,” Simon Marmot told Influencing.
Marriott Case Study Reveals Story Topics & Tips for Pitching the Web’s Top Influencers - Bloggers are proven to drive millions of consumers (and consumer spending) to the products, services and destinations they write about. If you’re a PR pro in the business or consumer market, blogs will soon be your number-one priority when it comes to coverage—if they aren’t already.
Boutique Fashion Retailer Increases Influencer Engagement through REACH - Influencer marketing is an important component to any online content marketing strategy, especially in the retail vertical. REACH influence marketing services, provided by Schaaf-PartnerCentric, can help curate the outreach to, and provide guaranteed placements on, influencer websites and social outlets.
Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online Influencers - Abstract: How do you get people talking about an unknown brand in a category of undifferentiated products? That’s the challenge U.S. Cotton presented to its communications team in 2012.
Shutterstock Gets Social – Digital PR Case Study - Shutterstock gets social by engaging in a social outreach program suggested by The Future Buzz.
Anatomy of a bad pitch: 5 things marketers and agencies should AVOID when pitching bloggers (case study) Brand Meets Blog - Pitching matters. How you pitch a blogger could be considered the most crucial part of running a successful blogger outreach offering as a brand or agency.
Ongoing Influencer Marketing Case Study Series - mediakix - These airlines partnered with top social media influencers to create aspirational lifestyle content, market to new audiences. Here's a look at what they did.
Starbucks’ “Tweet-a-Coffee”: Turning Tweets into Sales - Coffee fanatics now have a new way to share their obsession, courtesy of Starbucks’ “Tweet-A-Coffee,” Launched on October 28, the program allows U.S. users to sync their Starbucks and Twitter accounts and send a $5 digital gift by tweeting @tweetacoffee to the handle of the intended recipient.
Blogger and Media Event Case Study: How to Host an Awesome Ice Cream Tasting Blogger Event? - The hardest thing to imagine for most people is what constitutes a newsworthy media event for influential bloggers. For that reason, I will revisit media events that failed and share some ideas about what they transform it into awesomeness.
Friends with Benefits - Marta Cowburn Cuests, PR; Marketing Support at SilverDoor, shares her experiences in targeting social influencers on Twitter.
Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign -Long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.
Influencer Outreach Case Study - Women Who Inspire - Influencer outreach done poorly can hurt your brand. Here's a great example of getting it right from Smoyz and Kotex.
Effective And Easy To Use Influencer Outreach Tool : Create Custom Templates with custom fields to send personalized influencer outreach messages to your contacts either via email or contact form. Comes with tracking and easy email integration
How Influencer Marketing Increased Our Leads By 250% - Writing can be time consuming, and that’s the problem with generating thought leader content —it takes too long. So how can you get busy thought leaders to participate in your marketing campaign? Get them talking!
Backyard Takeover: Influencer Marketing "Grows" Brand Awareness - Everyone has that one spot in the yard or on the patio that could use a little sprucing up. It has potential but keeps finding its way back onto next year’s to-do list.
Pirelli Case Study - Facebook and Blogger Outreach - For tire manufacturer Pirelli, Voice designed a successful social media marketing campaign including a Facebook application and targeted blogger outreach.
Blogger outreach that works - Not long ago I wrote a piece on influencer outreach exploring some of the most common hurdles to working with consumer influencers, and the problem of quantifying real impact on consumer purchase decisions (leads, bookings & revenue), as opposed to relying on indirect measures of audience engagement (followers, impressions, re-shares etc).
Need Blogger Outreach? A Case Study in How NOT to Do It | PRBreakfastClub - Blogger outreach is an important part of marketing and PR strategies. But there's a right way (and many wrong ways) to conduct effective outreach.
Restaurant Marketing Case Study: Engaging Influencers, Gatekeepers, Bloggers And Media - Based on more than a decade of entertainment industry brand integration experience, we knew that the assistants of studio heads, celebrities, agents and others are the key gatekeepers for restaurant’s that want to penetrate the elite group of the city’s dealmakers.
Carolee Sherwood: Tortoise vs. Hare - An Influencer Marketing Case Study, you know the story. There’s a score to settle between the tortoise and the hare. The hare is haphazard and in a big hurry.
How to Better Apply Tactics of Influencer Marketing to Improve Your Activities Online - How better to apply tactics of Influence marketing to your own activities . 5 key points of Influencers ranking and the factors how to get it more positive.
How To Use Social Influence To Build A Personal Brand - I recently wrote a post for my friend Mark Schaefer’s award-winning blog businessesgrow.com. I wrote specifically about how individuals can use social media channels and blogging to build their personal brand.
How Buzzsmith Elevated Bugaboo's Brand Recognition Offline and Brought Engagement Levels to Measurable Results Online - In Buzzsmith’s audit, we found that one of the world’s most famous stroller companies happened to be one of America’s least talked about, at least, when it comes to who was talking about them online.