Blog post promotion template by Groove
What Makes It Great
One thing I love about Alex’s messages is that they always include an easy click to tweet. I don’t see anyone else doing this but it makes perfect sense and undoubtedly increases the number of Twitter shares they get from their audience.
Blog post promotion template by Groove
What Makes It Great
Alex pretty much highlights all of the necessities in this script in light blue, however, above all he makes it personal, and this script is only sent after they spend time engaging with the influencers.
Blog post promotion example by Backlinko
What Makes It Great
Brian does a great job asking for permission before sending out the blog post, which I am not starting to see more and more of and I bet it’s on account of his popularity growth. This is important because the minute people see a URL in an email they immediately are turned off.
Blog post promotion example by Getvero
What Makes It Great
Jimmy takes the reverse approach here by going with link first. What I like is that he keeps it short and sweet so it’s clear what he’s asking for.
Blog post promotion example by Startbloggingonline
What Makes It Great
The key here is relevancy. Mike notes that the recipient has engaged with something similar, and therefore it “makes sense” that he would be contacting him given that he has something that is more up to date.
Blog Post Promotion tweet example by Startbloggingonline
What Makes It Great
This is essentially the same as above but done through Twitter. Twitter can be an equally effective means of outreach, you just have to be short about it.
Blog post promotion template by GetHelpScout
What Makes It Great
Gergory spends a lot of time engaging Derek, talking about all the ways he relates and looks up to him. It’s unlikely they know eachother at this point but it feels like a message written for Derek. Even the post is angled to be directly related to something Derek said previously.
Blog post promotion example email by Okdork
What Makes It Great
At first there’s nothing out of the ordinary about Noah’s email. but then you realize that the email is a follow up to a previous discussion. If you have had a discussion with someone about a topic and then do a follow up on that topic (results, or a part 2), make sure to double back and inform the original interested people.
Blog Post Promotion email template by Okdork
What Makes It Great
Again super relevant! First he notes that he follows him on Twitter. Then he references a specific retweet. Then he references how he wrote an article that relates to the content of that retweet. It’s very specific and targeted.
Conversation Invite email template by Close.io
What Makes It Great
Steli is all about the followup, which is something from him I’ve started to implement more and more and am seeing great results. The key is to keep emailing until you get an answer, whether it’s a yes or a no.