It is undeniable that social media has become a huge aspect of modern society. In today’s society, 92% of teenagers are online every day, and 71% use more than one social network. In total, 31% of the global population engage in social media.
As social media is still a relatively new concept, it is unclear what the instant and future implications of social media are. The term addiction has started to frequently be applied to people that have extremely high social media usage habits.
There are 1.23 billion people that log into Facebook every day for an average of 17 minutes. 18% of participants surveyed reported that they could not even go a few hours without checking their news feed.
Every second there are on average 4.17 million likes and 293,000 statuses updated. These statistics contribute to the platform’s staggering $312.78 billion market cap.
If people are using social media in record numbers and there are no signs of this slowing down, what is it being used for?
The days of turning on the TV and watching the morning news may soon be over, according to new data collected. 85% of social media users surveyed said that they relied on Twitter and Facebook for their news when they wake up. 68% of millennials, in particular, consume most of their news through Facebook, and 24% of high school students get their news through Instagram.
Job Hunting and Recruitment
83% of active job seekers are on Facebook, 40% are on Twitter, and 36% are on LinkedIn. It makes sense for companies to recruit people via social media. Recent data reports that 73% of successful recruitment has been done through social media.
To reach people 45 years and older, Facebook and LinkedIn are the most efficient platforms. Younger people, however,(between 18 and 29) are turning to Twitter to promote their skills and employability.
To find out different ways that social media is used in day-to-day life, check out the infographic below…