Outreach Tutorial

How to Do Guest Posting | High Value Traffic and Authority

A lot of Ninja Outreach subscribers ask: how can you use Ninja Outreach for content marketing?

One of our favorite answers to that? Guest posting.

You see, guest posting is one of the fastest, most low-cost methods of content marketing.

Neil Patel has called it the best inbound marketing strategy.

Brian Harris from VideoFruit received over 1.7k visits and over 200 subscribers (a 12% overall conversion rate) from a single guest post on OKdork.

And even in the case of our CEO, Dave Schneider, a single guest post he published on a high-ranking website brought Ninja Outreach more than two dozen app signups, hundreds of visitors, and a conversion rate twice as high as our norm.

Below is a screenshot of all referral traffic our guest posts have sent us so far.

Referral traffic our guest posts

As you can see, with over 6k visits, guest blogging is our third highest source of referral traffic to date.

And all that came from only around 10 guest posts.

Imagine if you could scale that up even further?

That’s where Ninja Outreach shines.

It helps you scale up your guest posting campaigns by streamlining the process of researching for prospects, managing prospect lists, and tracking all your email outreach.

Now let’s show you how that’s done in the tool with an in-depth walkthrough.

Prospecting for Guest Post Opportunity

The NinjaOutreach Promotions tab is the best place to start looking for prospects to promote your business to.

NinjaOutreach for Virul Content

Say you’re selling an anti-aging eye cream product and are looking to get more traffic to your site via guest posts.

Go to Prospecting > Promotions and use the keyword, “skin care blogs.”


Skin care blogs with an audience of skin care aficionados are the best type of traffic to attract since they would also be the most likely to be interested in an anti-aging eye cream product.

NinjaOutreach search Skin care blogs

Another tip:

To find more prospects, use broader, niche-based keywords such as “beauty blogs” or “skin care bloggersinstead of something so specific like “anti-aging cream.”

Using tags and filters to narrow your search

When prospecting, you need to filter out certain items so you can refine your search results.

Enter Ninja Outreach and tags and advanced filters.

Underneath the search menu are several filters to help produce more relevant results.

NinjaOutreach filter for tags

If you click “Blogger,” for example, Ninja Outreach will include results that specifically have the word “blogger,” “blog,” or “blogging” on the site’s bio page.

Since you’re targeting beauty bloggers, click “Include.”

On the other hand, if you click “Exclude” Company, Ninja Outreach will not include any pages that have “company,” “companies,” or “agency” on their bio page.

NinjaOutreach excluding or including search terms

There are also Advanced Filters to narrow results by location, page and domain type, SEO, and social media metrics.

Ninjaoutreach filtering to narrow by location

For your guest posting campaign, you’ll want to connect with bloggers who’ve been in the space for some time and have decent social media engagement.

So, set the domain authority (DA) to a minimum of 25, and social media shares per post to a minimum of 1k.

Note - all filters should be considered in the context of how many results you’re getting i.e if you aren’t getting a lot of results for a particular keyword you might want to loosen up the filters.

Filter for metrics NinjaOutreach

To make sure you can reach out to your prospects faster, narrow your results to display only the prospects with available contact info.

Narrowing down using filters

And, in case you’re wondering—yes, you can use advanced search operators in NinjaOutreach.

For example, you can try these to look for guest post opportunities:

  • [Your-Topic] inurl:/guest-post/
  • [Your-Topic] inurl:category/guest-post/
  • [Your-Topic] intitle:guest post

Then, replace the keywords in bold above with these variations below:

  • guest post
  • guest-post
  • guest posts
  • guest-posts
  • write-for-us
  • write for us
  • guest post guidelines
  • guest-post-guidelines
  • guest contributor
  • guest-contributor

Social Influencers

Our Social Influencers prospecting engine crawls Twitter and Instagram data. So, it’s best used for finding social media influencer profiles on social media.

Just go to Prospecting > Social Influencers, type your keyword, use the necessary tags and filters, then hit Search.

Social Prospecting using keywords

Note that you can also sort results according to name, location, and number of followers.

NinjaOutreach sorting results using followr count

You can play around with your keywords and filters until you’ve identified the influencer bloggers you want to reach out to.

Adding Prospects

Once you’re done searching, you need to save your prospects into an outreach list.

To do that, just click the plus sign close to your target prospect’s card.

Saving prospects on NinjaOutreach

To instantly save all results into your list, click Save All. And if you want to bulk save multiple (but not all) prospects, tick the checkbox in the far left corner of each prospect card.

Saving multiple prospects on NinjaOutreach

You’ll then be prompted to save your chosen prospect/s into a list.

If you’re creating the list for the first time, just create a new list name and hit Save.

If you’re adding prospects to an existing list, just choose which one from the dropdown menu and hit Save.

If you’re going to create a new list, just enter the name for your new list in the input field beside the dropdown.

Below, I chose my test list of beauty bloggers “Anti Aging Cream Prospects.”

Prospect saving wizard NinjaOutreach

Just hit Save, and you’re done adding prospects to your list.

Crafting Your Guest Post Pitch

Ninja Outreach has a ready-made template for most scenarios, guest posting included.

For starters go to Outreach > Templates to see our preliminary list of template examples.

Outreach templates NinjaOutreach

Here’s one example of our basic Interview/Podcast Request templates.

InterviewPodcast Request template

For even more pre-written templates, go to Create Template.

Creating Template on NinjaOutreach

Once you see the popup, click Load a Pre-Written Template and choose which template fits your purpose from the dropdown.

Choosing Template with example

Of course, you can also choose to forego the pre-written templates and just type up your own from scratch.

Tutorial on creating custom templates

After that, just fill up the rest of the required information.

Finally, at the bottom of the Create New Template popup, you can choose to track certain analytics of your email, such as open and click rate.

Tracking outreach on NinjaOutreach

If you click Make CAN-SPAM Compliant, you’ll get a pop-up that will require you to input unsubscribe information.

Unsubscribe information for outreach

When you’re done preparing your template, just click Save!

To start setting up your campaigns, integrate your email with NinjaOutreach, then read the rest of these quick tutorials on:

Viewing Your Campaign Summary

So, you’ve launched your first guest posting campaign.

What next?

You’d probably want to monitor this campaign, of course.

To view a summary of data about your ongoing campaign, click Outreach Mode.

Active Campaigns displays all your currently active campaigns. This gives you an overview of where you’re at with each campaign, such as:

  • How many emails you’ve sent per day
  • How many prospects you’ve reached in your overall list so far
  • How you’re progressing; if you’re in the main, first follow-up, or second follow-up stage
  • Etc

The pause button lets you pause any active campaign, while the play button enables you to resume.

Campaign setup windo ninjaoutreach

Once your campaign is done, it will go under the Archived Campaigns section.

Viewing Campaign Results

Finally, your guest posting campaign is done, and you want to see the results.

Maybe you’re interested in seeing your success rate; perhaps you want to make a case study about it.

Whatever the case, you can go to Outreach > Inbox Mode, then choose the prospect list you want to review.

Outreach mode reply

Alternatively, you can go to the upper left corner of the app and click Notifications.

Here, you’ll see drop-down alerts of all the activities in your campaign.

NinjaOutreach notification window

You’ll get notifications on things such as:

  • Emails sent
  • Replies found
  • Followups
  • Dues
  • Etc

Managing Blogger Relationship Labels

When managing your prospects, you need to have some way to quickly identify them with once they reply and start a conversation with you.

That’s where NinjaOutreach’s Relationship labels come in.

You can choose from preset Relationship labels, such as if a prospect has agreed to your guest post request or has left a comment on your blog.

Relationship tags ninjaoutreach

Alternatively, you can manually add your own relationship label if you can’t find what you need in the presets.

For example, once you go through notifications of your campaign results, you may see one of the beauty bloggers you contacted has replied with a message like this:

Call set up email template

You can now add a custom label like: “Blogger agreed to set up a call for further discussion.”

As your conversation progresses, you can update these labels to reflect the development in your relationship.

For example, once beauty blogger finally agrees to let you guest post...

Template to agree on guest post

You can now update your relationship label with the Ninja Outreach preset, “Blogger agreed to publish guest post.”

Then, once published, update your relationship label with “Blogger published guest post.”

Adding relationship

To bulk edit the data on your prospects, go to Lists > Lists of Prospects and choose your target list.

List of prospects

This will load all your prospects in that list. Just choose which ones you’d like to build edit, then check the boxes at the far left side of each prospect card.

Adding multiple prospects

For example, if you want to change the relationship label of several prospects from nothing to
Contact with Blogger - Emailed,” just click the side boxes on each of the prospects’ cards, click the edit button.

You’ll see a popup and from this, you’ll see the things you can edit in bulk.

Choose relationships and the right label from the dropdown.

Adding relationships

Tutorial on managing your prospect relationships and history.

The relationship labeling feature is handy because it lets you view a summary of all your prospect interactions as you go along.

From there you can see the dates, frequency, and nature of the interactions you’ve had.

Prospect relationship data

Knowing all this makes for better analytics, more personalized conversations and, frankly, helps avoid embarrassing miscommunication.

Imagine if you mistakenly send the same outreach email to the same blogger who already published your guest post.

Error in outreach email

You could get lucky and they may be cool about it, but some might take offense.

You may even get a reply like this:

Outreach mistake reply

Embarrassing fail, right?

An interaction like that could probably cost you some goodwill points with your prospect.

But with Ninja Outreach relationship labeling, you can keep things like this on track.

So the next time you reach out to this prospect, you can refer to your history, such as the guest post of yours that they published.

Outreach email

As you can see, this time, you’re not reaching out to your prospect as a complete stranger (or dunce).

You’re someone that they’ve already had a productive collaboration with before!

As they say in the marketing world, warm leads always convert better.

Finally, there are several terms you will encounter as you use the tool.

Below are their definitions, which you should remember when analyzing Ninja Outreach metrics:

  • Replies - prospects who replied to your email
  • Follow-up due - prospects who have not replied after 3,7,14 days of receiving your first outreach email
  • Clicked a link - prospects who clicked any link in your email
  • Never Opened - prospects who haven’t opened your email
  • Never Replied - prospects who haven’t replied to any of your emails
  • Not Contacted - prospects you haven’t contacted yet
  • Opened an email - prospects who opened an email
  • Sent Messages - prospects who were sent an email

Any questions?

So, there you have it! Hope this helped you understand how you can use our tool for your next guest posting campaign.

If there’s anything else you still need help with, feel free to reach out to us.

Our Customer Support Ninjas are always ready to assist you!

Hazel Mae Pan

Hazel Mae Pan is Content Manager & Copywriter at NinjaOutreach.

Influencer Marketing & Outreach Software

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