Case Study

Convertica - Business Leads Email Outreach Case Study

Convertica
Kurt Philip, Managing Director of Convertica

Interview with NinjaOutreach user, Kurt Philip, Managing Director of Convertica

Convertica is a done-for-you website conversion optimization services company.

“Ninja Outreach was able to satisfy all our needs, so there wasn’t a need to trial […] other […] options.” - Kurt Philip of Convertica

Results:

Significantly sped up Convertica’s email outreach campaigns through automated follow-ups. Higher efficiency led to better open rates of over 50%, CTA click-through rates of up to 20%, and reply rates up to 12%.

1. What specific goal have you achieved with NinjaOutreach?

Our primary goal with Ninja Outreach is to land clients for our “Done for you CRO Services.” Our prospects right now are divided into 90% Affiliate website owners and 10% Lead Generation website owners.

2. How many campaigns did you launch to achieve this goal? What was your reply rate? How many emails did you send and how many positive responses did you get?

We usually contact 10-15 prospects every alternate day ( Typically Tuesday, Thursday and Friday ) with 2 initial follow-ups in a campaign excluding the weekends.

List of Lead

We typically have around 50%+ open rates, 15-20% click rates for our Blog posts links as well as “Schedule a call with us” links and about 10-12% Reply rates for our campaigns.

Custom template

3. What other tools (if any) did you use for this campaign and why?


Since we run a CRO Business, traffic is the first thing that we look at before we start pitching potential prospects.

So Ahrefs is the #1 tool that we use to prospect websites to see if they have sufficient traffic. We also use the Batch Analysis tool and the Competing domains section in Ahrefs heavily.

We also use Linkedin typically for websites above 500K+ traffic, since we want to reach the right prospect rather than sending the email to a general email address.

For Email Verifications, we use typically use 5+ tools since each serves a different purpose: Hunter.io, ZeroBounce, snov.io, MailTester.com, and email-verifier.online-domain-tools.com.

4. How did you use NinjaOutreach?

We use Ninja Outreach as an Email broadcast tool.

Our process is straight forward. We collect 10-15 prospects manually every alternate day that we think are suitable for our services where we can get them a definite increase in conversions/revenue with CRO.

We upload them into Ninja Outreach, and schedule 2-3 follow-ups that’s highly personalized to them.

5. What outreach strategies did you find worked best? (best template, best approach, best schedule to send outreach, etc)

Here’s the overview of the 1st email and the next 2 follow-ups that we typically send for the prospects. We slightly modify them based on the site type.

1st Email just asks them a question if they had any done any CRO in the past as well as the minimum revenue increase that we promise if they work with us as well links to our blog posts page where they can read about our process and the case studies.

2nd Email / 1st Follow up: We let them know the things that we will be testing on their site to increase conversions. Since the majority of our prospects are Affiliate and Lead Gen sites, we typically find big wins testing the Comparison tables and the Review section areas for Affiliate sites. If it’s going to be a Lead Generation website, optimizing their contact form would give the best results.

Since we can find their high traffic pages with Ahrefs, we personalize a step further.

Here’s a template that we developed and has worked best for us:

Hi Firstname,

To follow-up on our previous email regarding improving conversions on your site, we’ve identified a bunch of quick wins for you. A few to begin with would be:

  • List the Tip #1
  • List the Tip #2
  • List the Tip #3

These changes would be particularly effective on your pages:

  • 1st High traffic page URL from Ahrefs
  • 2nd High traffic page URL from Aherfs
  • 3rd High traffic page URL from Ahrefs, due to their high traffic.

If you would like me to send you through some more info on a full CRO audit (including our new done-for-you service) let me know.

Alternatively you can schedule a call with us to discuss options for your site directly: https://convertica.org/schedule-call/

Cheers,
Kurt

3rd Email / 2nd Follow up: We try to establish credibility with our prospects by sharing Case studies that we have done on authority websites. For example Affiliate websites, we have worked with Authority Hacker, and for Lead Gen sites we have worked with Empire Flippers and increased the conversions of their Website Valuation tool.

6. What problem did NinjaOutreach solve for you, or how was NinjaOutreach specifically able to help with your campaign?

Scheduled follow-ups - When we started looking at options in 2018 for an outreach tool, we wanted a tool that would allow us to do multiple follow-ups automatically so we could save a ton of time.

Blacklist option - Whenever a prospect isn’t interested in our services we wanted to make sure we don’t disturb them again. So we would add those leads to the Blacklist database as well to study the behavior of those leads so that we could improve our future sequences.

Sending New Sequences - Once the initial follow-ups are sent and if we decide to launch a new sequence the dashboard is pretty easy to schedule a new campaign. All we need to is select the List name and then the new template/ sequence that we created and then click on “Launch Campaign” and you are done.

7. Before NinjaOutreach, what was your process for prospecting and launching your campaigns?

When we decided to start outreach, we knew that we had to invest in a tool to start the process. We came down with 3 popular options and decided to trial one by one.

Luckily, Ninja Outreach was able to satisfy all our needs, so there wasn’t a need to trial the other 2 options.

But lately, Image and Video Personalization for Outreach has been making huge rounds. So that’s something I would love to see in Ninja Outreach at an affordable cost for everyone.

So to answer the question, we didn’t follow any manual process to send emails. We started our first outreach campaign with Ninja Outreach.

Hazel Mae Pan

Hazel Mae Pan is Content Manager & Copywriter at NinjaOutreach.

Influencer Marketing & Outreach Software

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