When it comes to choosing the best method for your online marketing budget, there are more than a few options.
The following are currently some of the most recognized ways for reaching out to your target audience:
- Traditional paid ads
- Search engine optimization
- Content marketing
- Social media marketing
- Inbound marketing
- Influencer marketing
- Affiliate marketing
- Viral marketing
- Email marketing
Now with all these options currently available, how do you decide how to allocate your marketing budget?
Of course, you can’t pick just any method. Before you spend your marketing budget, you have to make data-driven choices to make sure you choose the strategies that will give you more bang for your buck.
And when it comes to hard numbers, it seems email marketing is still the top performer.
According to a recent survey, email marketing gives back a whopping $4,400 ROI, or a $44 return for every $1 spent. Not to mention, email marketing consistently outranks any other marketing tactic year after year in terms of ROI.
If you look at the ROI metric alone, email marketing stands out as the most sensible choice.
On top of ROI, email marketing is also one of the best methods to add personalization to your marketing.
Through email marketing, you have the option to get users’ permission to obtain their names and data so you can deliver better content for them, and nurture your conversations in a way that feels way more personal. All these can even be done via a well-planned email flow mapping and some automation.
You don’t need to worry about the rapidly increasing shift to mobile, either, because email marketing is not getting left behind in that area.
In fact, email open rates have been increasing in mobile.
Still not entirely sure about making email marketing your top strategy?
Let’s let the data do the rest of the talking.
Here is a list of the top 24 email marketing stats every marketer should know.